One question we keep getting asked is “how do I stop our newsletter being thrown into the junk mail box?”. If you are involved with email marketing, and I include newsletters in that, then this is obviously an important consideration. Avoiding the waste basket has been the goal of direct marketeers since direct mail started […]
“It’s not a good time to be talking about press and public relations” says Heather Maitland in the opening salvo of the latest JAM(1), but then goes on to do just that. And quite rightly too. The problem it seems is over saturation (read competition) and it has always been thus: proprietors were complaining of […]
I just read a short, but great blog from Adam Thurman on the Mission Paradox and following on from my blog the other day about email marketing seemed very timely. The one bit that says it all: “If I say the word “marketing” and all you think about is ads or Facebook you are thinking too […]
Just been having a look around some of our friends sites and I am still surprised at how many don’t get the basics right when it comes to search engine optimisation (SEO). I think the trouble is most people think that SEO is hard and takes a lot of work. Well, it can be time consuming […]
First of all let me say that as a consumer of vast amounts of email this is a great development from the recipients side of the equation – and it will become the norm. Hotmail is following a similar path and I wouldn’t be surprised to see it turn up in desktop apps such as […]
Further to my post the other day about David Bintley’s incredible new version of Cinderella, we find that BR are actually producing a second version! The same score, on the same scale and with the same ambitious production values… but with a very different choreographic team. Following on from the hugely successful Ballet Hoo! project, […]
Working with CMS: Content Management System In today’s web world any kind of design, which is going to be continually updated with content, needs a CMS. This database stores your site content and allows the site admin to work with an interface which means you can then add, modify and remove content at your will. […]
Birmingham Royal Ballet have an exciting project on at the moment. Later this year you will have a chance to see David Bintley’s new production of Cinderella at the Birmingham Hippodrome. This promises to be an exciting new interpretaion of Prokofiev’s ballet with John Macfarlane’s designs providing a very dramatic backdrop. One of the things […]
Social media is finding it’s feet. As I have mentioned in previous blogs it takes a long time, years, for something to establish its own identity and not just be a fancier (and maybe more useful) copy of something that has gone before. Social media is perhaps the start of the web moving into it’s […]
A new, free, exhibition opens on April 30th at The British Library called Magnificent Maps: Power, Propaganda and Art, running until September 19th, it brings together some of the most impressive wall maps ever created – some of which have never been exhibited before. Why are maps so fascinating? I just find myself being able […]
The British Library has unveiled an archive of UK websites (full story) to prevent a black hole. The project has been running since 2004 and aims to avoid “a digital black hole in UK web history”. One of the problems they face is copyright. They hope that Legal Deposit Libraries Act 2003 will be extended […]
Birmingham Royal Ballet published their planned productions for the Birmingham Hippodrome today and you can find the listing here. What is great, for us, about this is that it shows some of the new features in Masque Repertoire (our content management system for the performing arts), allowing all the information about a production to appear […]
>Birmingham Royal Ballet has one an award for Director David Bintley and his ballet E=mc² at ITV’s The South Bank Show Awards. “Based on Einstein’s Theory of Relativity, E=mc², choreographed by Birmingham Royal Ballet’s Director David Bintley, enjoyed its world premiere at Birmingham Hippodrome in September 2009 as part of the triple bill Quantum Leaps […]
Segmentation is based on a principle: everyone is different; and a hope: but in certain aspects they are not that different – people can be grouped together based on some similarities and grouped in large enough bundles to make marketing cost effective. “Segmentation is a compromise between the homogenous mass and the single individual”1 Segmentation […]
Interesting time over the weekend. The back button on my browser stopped working! You really don’t realise how much you use it until it’s not there and it really makes you appreciate good navigation on websites. How easy is it to get to what you are looking for? How simple to get back to the […]
I think of technology as anything that is developed to make our lives easier and more productive (although not necessarily better). However, not all technology developments are successful. Some fail to be adopted and vanish into the blue yonder, possibly even some good ones. Some get remembered as a quirky or amusing anecdote, most disappear […]
I went to a splendid concert by Harrow Young Musicians last Sunday at St John’s, Smith Square. The first half was a lively combination of steel pans and symphonic winds and the second half featured tenorCarlos Nogueira, accompanied by the HYM Symphony performing “On Wenlock Edge” by Ralph Vaughan Williams. However the main focus was […]
I have just received an email from ResCen (Centre for research into creation in the performing arts, based at Middlesex University UK) which introduces a fascinating project they are now working on. They have just started DANSCROSS, a collaborative venture with The Beijing Dance Academy. What particularly attracted me was the theme that they are […]
If you are not a member of the Arts Marketing Association, you really should be. The latest issue of JAM (their magazine) focusses on customer development and includes excellent articles by Heather Maitland (looking at research tells about audience loyalty; Katy Raines on how assessing audience loyalty is essential (as she says “do the maths” […]
Yesterday I was visiting Birmingham Royal Ballet and was fortunate enough to catch a rehearsal of ‘Still Life’ at the Penguin Café. I have to confess I was amazed: The music was at times haunting others inspirational; the costumes were stunning; and the use of a simple but evocative sets and lighting set the whole […]
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